Sophisticated Living Indianapolis

NOV-DEC 2018

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Under this new generation of leadership, B.J. has led the company through years of dynamic growth with an emphasis on service. "Back in the '50s it was a seller's market. ere used to be a waiting list to buy a Hamilton watch; today it's a buyer's market, and it's all about the experience and providing exceptional customer service." In spite of the growth that downtown Indianapolis was undergoing in the early 1990s, a number of companies realized that the northside was the place for them to be. In the fall of 1998, Reis-Nichols built a freestanding 11,000-square-foot store at 3535 East 86th Street. "We could see the growth on the northside, and certain brands didn't want to be upstairs in the Majestic Building," explains B.J. "In addition to which I found myself paying a lot of parking tickets for our clients." Today Reis-Nichols offers the largest selection of top-quality jewelry brands in the Midwest with more than 20 designer lines and more than a dozen of the top names in fine Swiss watches, becoming an Official Rolex Jeweler in 1992. Now the company is staffed by more than 60 employees, with some of the finest experts in the industry, including gemologists, designers and watchmakers. André vanBergeijk, Master Jewelry Designer, has served at Reis-Nichols for 36 years and still employs the same methods and techniques utilized by the original Reis Company. Additionally, watch connoisseurs from all over the country come to Reis-Nichols to seek the advice of Vladimir Dzeletovic, Director of Watches. "He's totally passionate about watches, and he lives the subject day in and day out," says Cindy. "He is an authority on all of our watches and is even an expert on products we do not carry." Over the years, Reis-Nichols has made several changes to accommodate its dynamic client base, including opening a new location in Greenwood and remodeling the Northside store, which now features a redesigned showroom and manufacturing space. Clients and potential clients are greeted by friendly hosts, then subsequently guided to the salesperson who is best-equipped to address their needs. It's just one of many ways in which this service-driven jeweler separates itself from the crowd. One thing that internet and discount stores do not do particularly well is engage with the community. "A strong sense of service and giving back to the community we love has always been a guiding principle," says Cindy. "We are proud of our watch battery charity program, now in its 20th year; giving away watch batteries in exchange for a donation has raised over $1 million for worthy local causes." Organizations who have been a part of this tradition include the Indianapolis Public Library, the USO of Indiana, and Second Helpings. A wise person once said that family businesses do one of two things: they either get sold or they cease to exist. With 100 years under its belt, and with a new generation of family members preparing to take over the reins, Reis-Nichols Jewelers enters its second century stronger than ever. Based on the principles of honesty, service and the utmost integrity, this estimable firm looks poised to deliver beautiful keepsakes and precious memories for decades to come. sl For more information, visit reisnichols.com. slmag.net 109

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