Sophisticated Living Indianapolis

MAR-APR 2013

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Dual-View functionality, seamless connectivity package for mobile devices, upgraded seating with multi-mode massage, the exclusive new Executive Class rear seating package, and the latest LED illumination for subtle and sophisticated ambient lighting, including the ability to change the color scheme to suit the driver���s mood. Those who order an All-New Range Rover have the option of purchasing an exclusive multimedia handover experience that takes place at Land Rover���s Solihull factory in a dedicated building that evokes the look and feel of a highquality boutique hotel. Mark Cameron, Jaguar Land Rover Global Brand Experience Director - Land Rover, explained: ���This facility has been designed to provide customers with the opportunity to come into direct contact with our brand. It offers an intimate setting while delivering bespoke and premium experiences using the latest technologies to ofer the very highest levels of customer service.��� After being greeted by a personal concierge, guests will be ushered through a series of experiences culminating by stepping into a dedicated room where their new Range Rover will be spectacularly unveiled using cutting-edge 3D projection technology that silhouettes the build of the car over the customer���s vehicle. Dramatic lighting and Meridian audio sound is added to the mix to create a full sensory experience. Following the reveal, customers will have the option of a factory tour and be able to drive at the Land Rover Experience of-road driving center. John Edwards, Land Rover Global Brand Director said: ���This is a vehicle that will take us to the next level of success. Range Rover is our flagship and a true British success story; designed, engineered, and built in Britain. Its distinctive design, breadth of capability, and class-leading refnement and comfort has always made it unique. When we asked our customers what they wanted us to change, they told us ���don���t change it, just make it better���. We set out to create not just the world���s fnest luxury SUV, but the world���s fnest luxury vehicle.��� The 2013 All-New Range Rover is priced from $83,545 (landrover.com/us/en). sl slmag.net 53

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