Sophisticated Living Indianapolis

JUL-AUG 2012

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Page 52 of 131

Rolls-Royce raises the bar for bespoke automobiles GHOST RIDER Written by Bridget Williams While the world of luxury presents many objects of desire that captivate one or more senses, with the hand-built Ghost Six Senses concept, the artisans and engineers of Rolls-Royce Motor Cars aim to awaken all five. Te move to an even higher level of personalization was prompted in part by an uptick in demand: More than half of clients who specified a Rolls-Royce Ghost in 2011 turned to bespoke personalization. Formally launched in September 2009, the lines of the Rolls-Royce Ghost incorporate classic Rolls-Royce design cues – the elevated prow, long bonnet, short front overhang, sharply raked A-pillar and elegant tail – but are distinguished from its peers by its majestic "Yacht Line" styling. Tis is a world where welds are an art form and craftsmanship exists at a nano-level. The antithesis of a production automobile, first unveiled for ogling during the 2012 Beijing Auto Show, the Ghost Six Senses concept is described by Torsten Müller-Ötvös, Rolls-Royce CEO, as "a luxurious environment designed for the most discerning of individuals. It delights the senses and draws you into somewhere that transcends the interior of a car. Relax for a few moments and you will experience something that is hard to define, but which our customers understand so well. It can be likened to an aura, a sense that the stunning hand-made interior embodies something of the heart and soul of each proud craftsperson involved in its creation. Tat's a uniquely Rolls-Royce sixth sense that this car presents so elegantly." 51

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