Sophisticated Living Indianapolis

MAY-JUN 2018

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ese were state-of-the-art vehicles with a clean European feel that represented an entirely new driving experience for the upwardly mobile American professional. Through the inter vening years, including adding several more brands in other locations, Dreyer & Reinbold grew steadily to the diverse entity it is today. For Dee, a major turning point in the fortunes of their BMW business came when they opened their showroom near 96th Street and Keystone in 1986. "It really put us on the map," she says. at, and the quality of the cars. "Every time I get a new car, I tell Dick 'this is better than the last car,'" she enthuses. In spite of the move to the prestigious new spot, the latter part of the 1980s represented a tough time for the BMW brand. "e 320 was getting long in the tooth, and in 1989, when the Japanese introduced Lexus and Infiniti with their powerful V-8s, it adversely affected our top-end cars," recalls general manager Paul Brown, a 45-year veteran of Dreyer & Reinbold. "en in the early 1990s, BMW introduced the new 3 series. Since then they have had one hit after another." In anticipation of this year's celebration of a half-century as one of the premier BMW dealerships in the country, Dreyer & Reinbold has recently completed a new headquarters in a state- of-the-art building that all but replaced the previous structure. Despite a major remodel in 2000, this time around the decision was made to overhaul the entire facility: the result is a capacious, ultra-modern structure that combines rigorously functional European design elements with hints of warming textures and colors that remind us we are still in the Midwest. With a service department floor that's cleaner than many restaurant kitchens, the minimalist design aesthetic instills a sense of confidence and professionalism that's a million miles away from the stained floors and greasy overalls of yesteryear's outmoded car showrooms. With US Architects from Yorktown, Indiana as the primary designers, many visual and practical components are consistent throughout Dick Reinbold (right) with Dreyer & Reinbold's very first customer, Helmut Baierschmidt. Paul Brown (right) with Alan and Bev Ipson, Paul's one thousandth customers. Dreyer & Reinbold's 71st Street location, spring 1986. 96 slmag.net

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